eBay launches green challenge

eBay, the world’s largest online marketplace, today announced the launch of the eBay Green Team Challenge, a program that translates green shopping into tangible environmental impact.

For the first 250,000 people that pledge to reuse on eBay, the company will protect an acre of rainforest in their name through a new collaboration with Team Earth, a coalition of NGOs, private sector companies and individuals convened by Conservation International (CI).

“This year, through our collaborations with Hearst and Team Earth, we have the opportunity to not only educate millions of consumers about the green value of shopping used, but translate that action into tangible environmental impact.”

In tandem with the launch of the Green Team Challenge, eBay will unveil its new green shopping hub, designed to help consumers access the millions of green products available on the marketplace. Products featured on the new hub align with eBay’s distinct green shopping framework, encouraging consumers to follow three simple guidelines: first, choosing items that are pre-owned, vintage or refurbished; second, checking whether an item is made from sustainable materials, such as those featured on WorldofGood.com by eBay; and third, choosing energy and other resource saving products.

The new shopping hub comes as a response to the requests of eBay Green Team members, a passionate community of nearly 150,000 individuals committed to making greener lifestyle choices. Consumers can take the challenge and access the shopping hub at ebay.com/greenteam.